Affinity Insight™

Data Description is proud or our continuing partnership in Fundraising Analytics!

Affinity Insight™ Models for Major and Planned Gift Prospects.

It’s not always easy to determine whether a donor prospect has the capacity to make a major gift, and it’s even harder to figure out how likely that person is to actually make such a gift. At Data Description, we have teamed up with Peter Wylie, a well-known authority on data analytics for fundraisers, to help you do just that. The Affinity Insight Model will streamline your prospect research by showing you which candidates to concentrate on.

Peter Wylie

Affinity Insight™ Models Focus on the Right Candidates.

Colleges, universities and other nonprofit organizations amass a great deal of information about the people they serve. What many organizations don’t realize is that they can use this information to gain valuable insight to improve their advancement efforts. Applying effective fundraising analytics, such as data mining and predictive modeling, can yield significant benefits in cost savings and more productive donor contact.

Start with the Information You Already Own.

At Data Description, we have teamed up with Peter Wylie, a well-known authority on data analytics for fundraisers, to develop our Affinity Insight Models™ and make data mining and predictive modeling an affordable opportunity for any institution. While many data analysis services provide information about your prospects’ capacity to give, our customized predictive models rate your prospects’ inclination to give. Affinity Insight Models start with the information you already own; your database. For every prospect in your database, your Affinity Insight Model will produce a score that predicts the likelihood that person will make a gift. This information becomes part of your database.

Arrive at Cost-Effective Insight.

With information about which prospect relationships will pay off, you can move immediately to:

  • Create precisely targeted lists for annual fund and membership campaigns
  • Identify new prospects for major and planned gifts
  • Find new alumni volunteer candidates
  • Save money and generate more revenue on specific appeals
  • Incorporate data-driven decision making into your organization

 

Prospect Insight Improves Your Performance.

If you are a prospect researcher you spend your time looking for new candidates to put in front of gift officers. Providing the right candidates results in more efficient use of the gift officer’s time and, hopefully, more gift money to the institution. So it’s important to find candidates who are not only capable of significant gifts but likely to make them. Wealth screening can show you a donor’s capacity to give, and Data Description’s Affinity Insight Model can assess that person’s inclination to give to your organization. These valuable insights will allow you and your colleagues to be more productive.

Insight Is within Your Reach.

Data Description’s Affinity Insight Model puts predictive data analytics within reach of any organization. It is an affordable analytical framework that is customized for your organization and for your role within that organization. It starts with your most valuable fundraising asset-one you already own-your internal database. The Affinity Insight Model uses information in your database to produce an affinity score for each candidate in the database. Our clients report that these scores are very accurate predictors of giving. Once you integrate the affinity scores in your database, you can use them to:

  • Prioritize your prospect list
  • Identify new prospects
  • Maximize your gift goals
  • Recruit elite volunteers
  • Improve your performance

John Sammis

Affinity Insight™ Models for Annual Giving.

If you are a fundraising professional who directs an annual fund campaign or a membership drive your biggest challenge is probably one of sheer numbers: how to elicit optimum participation from the many, many people on whom your organization keeps information. At the same time, you have to wrestle with the risings costs of donor acquisition and retention. The solution to the time-budget-yield equation is focus, and focus is the purpose of our customized Affinity Insight Model for Annual Giving. Our models allow you to concentrate your efforts and budget on the subsection of people in your database who are most likely to become donors.

Affinity Insight™ Models for Major and Planned Gift Prospects.

It’s not always easy to determine whether a donor prospect has the capacity to make a major gift, and it’s even harder to figure out how likely that person is to actually make such a gift. At Data Description, we have teamed up with Peter Wylie, a well-known authority on data analytics for fundraisers, to help you do just that. The Affinity Insight Model will streamline your prospect research by showing you which candidates to concentrate on.

Affinity Insight™ Models Focus on the Right Candidates.

Colleges, universities and other nonprofit organizations amass a great deal of information about the people they serve. What many organizations don’t realize is that they can use this information to gain valuable insight to improve their advancement efforts. Applying effective fundraising analytics, such as data mining and predictive modeling, can yield significant benefits in cost savings and more productive donor contact.

Start with the Information You Already Own.

At Data Description, we have teamed up with Peter Wylie, a well-known authority on data analytics for fundraisers, to develop our Affinity Insight Models™ and make data mining and predictive modeling an affordable opportunity for any institution. While many data analysis services provide information about your prospects’ capacity to give, our customized predictive models rate your prospects’ inclination to give. Affinity Insight Models start with the information you already own; your database. For every prospect in your database, your Affinity Insight Model will produce a score that predicts the likelihood that person will make a gift. This information becomes part of your database.

Arrive at Cost-Effective Insight.

With information about which prospect relationships will pay off, you can move immediately to:

  • Create precisely targeted lists for annual fund and membership campaigns
  • Identify new prospects for major and planned gifts
  • Find new alumni volunteer candidates
  • Save money and generate more revenue on specific appeals
  • Incorporate data-driven decision making into your organization

Our Clients Get Results.

Our clients range from small private schools and colleges to major public universities and nonprofits. The results they’ve achieved with the Affinity Insight Model have made them believers in our approach to predictive analytics.

Talk to Our Clients, Test Drive Your Data

If you are interested in talking with some of our current clients in institutional development, contact us for customer references.